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Brands on Fire: FreshDirect
We spoke with FreshDirect's CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company's omnichannel approach.
We spoke with FreshDirect's CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company's omnichannel approach.
By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech ubiquity, we’ve lost any remaining patience with inefficiency. Nearly two bakers’ dozens worth of connected devices in our homes and a growing number of…
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