Topic | Direct Mail

Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association

The U.S. Postal Service thought it was doing something good when it started installing automated flat sorting machines last year. These sorters work faster

Confirm, a mail tracking system proposed by the U.S. Postal Service, has been endorsed by the Postal Rate Commission and probably will be adopted in the

After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000

European postal services will see far-reaching integration in the next five years as privatization and global alliances transform the industry, officials

WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp