October’s B2B and Martech Top 10

Posted on by Beth Negus Viveiros

All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.

Transforming Customer Experience With Data: 5 Tips
Usability and transparency are key when it comes to data and analytics. Brands suffer from one of two extremes: Either insights are so impenetrable that only data scientists can decipher them, or interpretations are so superficial that they provide no value to stakeholders.

Q&A: Michael Brenner on Empathy and Marketing
We chat the author of  “Mean People Suck author and discuss why compassion and empathy should be on the mind of marketers—and why so many people in general today seem to be lacking in these qualities.

B2B Online Shoppers Want Loyalty and Simplicity: Report
Over half of B2B online shoppers use loyalty programs, optimizing benefits both for the company and employees, according to new research from UPS.

5 Tips for Creating An Agile Marketing Environment
Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach, testing and iterating new ideas more quickly? You’re not alone.

Integrating AI Into Your Marketing Strategy: 6 Steps
Implementing AI in a marketing strategy is becoming the new standard. In fact, 70 percent of business leaders expect marketing AI to be critical for the future success of their businesses.

Direct Mail Improves Multichannel Mix: Report
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.

Don’t Be Afraid: The Risks—and Benefits—of Driving Change
Increasingly, consumers are looking to businesses to drive change on issues they care about. Edelman found that 64% of buyers say CEOs should take the lead on change rather than waiting for the government to impose it.

Q&A: PWC’s Path to Digital Transformation
Reggie Walker, chief commercial officer of PwC, recently chatted with Chief Marketer about the part digital transformation plays in addressing shifting customer needs, and the challenge of connecting with a global audience.

Why Martech Investments Aren’t Optimized: Infographic
Over half of marketers expect their martech budgets to increase in the next year, but many still don’t feel they are optimizing their technology spending, according to Chief Marketer’s Martech Outlook Report. 

The Changing Face of B2B Social Media
For B2B marketers, social media no longer necessarily just means having an up-to-date LinkedIn page. Today, savvy B2B marketers are expanding their social circles to connect with audiences where they want to engage.


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