Three Ways Marketing and PR Pros Can Collaborate on AI-Driven Communication
How marketing and PR can work together on integrated, AI-driven strategies.
Channel | Social
Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content Series
We spoke with Mitchell about the campaign’s genesis, inspiration, partnerships and experiential components, plus the positive growth trajectory of SheaMoisture Men in recent years.
BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends
Chief Marketer's PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.
Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion
We spoke with Cottrill about how the game of golf is changing; Topgolf's new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.
2023 PRO Awards: Call for Entries
The panel of judges for the 2023 Chief Marketer PRO Awards has been unveiled.
Meta Partnerships Executive Talks Threads Automation, Monetization and What’s Next
A Meta executive shares what's next for Threads, the role AI automation plays in content recommendation, plans for monetization, and more.
Industry Pulse Survey: Threads Vs. X
Five insights culled from our survey on the viability of Threads as an advertising platform and whether X is believed to be brand-safe.
Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success
The brand's media strategy, social investment, measurement approach, and more.
Lessons Learned From Barbie-Mania: Five Tips for Marketers
Five marketing insights gleaned from the Barbie frenzy.
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