One Period Care Brand’s Marketing Journey from DTC to Retail

Posted on by Chief Marketer Staff

Rather than adapting its marketing strategy to reach Gen Z audiences, direct-to-consumer period care brand August chose to launch with the demo in mind at the outset. Now, two years later, the company has inked its first major retail partnership with Target. AdExchanger has the story of the brand’s marketing journey, from DTC to in-store retail and beyond.


Related Posts

Comments are closed.

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


Call for entries now open

Awards 2023

Click here to view the PRO Awards 2023 Call for Entries!


CM 200


Click here to view the 2023 winners!