INFOGRAPHIC: Industry Pulse Survey on Privacy and Data
Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.
MARTECH | NEED-TO-KNOW-NEWS
Key Considerations For Data Privacy Compliance Amid New U.S. Laws
Marketers should be mindful of a few key requirements relating to collecting and processing customer data.
Launching a Retail Media Network: Five Key Steps to Consider
Here are five key steps to consider before taking the plunge.
Webinar: How Successful Brands Deliver Personalized Experiences
In this expert-led webinar, you’ll learn how to deliver personalized experiences while respecting user preferences and being privacy-compliant.
Five Ways to Use ChatGPT to Improve Marketing and Sales Strategies
How marketers can tap the generative AI tool to improve their businesses.
INFOGRAPHIC: 48% of Martech Budgets Have Increased in the Last Six Months
The results of Chief Marketer's latest Pulse Survey.
Creating an Ecommerce Marketing Strategy in Seven Steps
Seven steps to creating realistic campaign objectives for ecommerce marketing.
Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds
Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.
Absolut Marketing VP Matt Foley on Activating in the Metaverse
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
