Lessons Learned From Barbie-Mania: Five Tips for Marketers

Posted on by Chief Marketer Staff

Leading up to its record-breaking premiere last week, the team behind Greta Gerwig’s “Barbie” produced a dizzying amount of marketing activations and brand partnerships to build buzz for the film across the globe. Here are five marketing insights gleaned from the Barbie frenzy, according to an article in PRNEWS, from well-aligned partnerships to amplification to unique UGC.


Related Posts

Comments are closed.

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


Call for entries now open

Awards 2023

Click here to view the PRO Awards 2023 Call for Entries!


CM 200


Click here to view the 2023 winners!