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Consumer Marketing

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Corona's Test-and-Learn Metaverse Strategy for Its Virtual Golf Clubhouse

Corona’s Test-and-Learn Metaverse Strategy for Its Virtual Golf Clubhouse

Posted on June 9, 2023 by Chief Marketer Staff

Corona employed a test-and-learn metaverse strategy for its virtual golf clubhouse activation ahead of the U.S. Open Golf Championship, using clickable touchpoints like promo codes, branded games, an impressive 3D golf course environment, and more. Event Marketer has the story.

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