Last Mile Marketing: Three Considerations for Campaign Communications in the Physical Realm

Posted on by Kaylee Hultgren

According to a 2022 marketing recall survey, 77 percent of consumers say they are noticing their physical surroundings more than they did before the pandemic. Moreover, 70 percent are taking notice of out-of-home ads. For marketers deploying campaign messages in the physical realm, PRNEWS looks at three ways to approach last mile marketing to increase effectiveness.


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Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


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