How to Boost SEO Performance With UGC

Posted on by Chief Marketer Staff

SEO is top of mind for any consumer-facing brand or retailer looking to cut through the clutter online. And one way to boost performance is through leveraging different types of user-generated content. A column in Multichannel Merchant reviews the benefits of increasing the volume of product ratings and reviews, implementing Q&As on product pages, and enabling authentic, visual UGC.


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Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


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