Topic | B2B Engagement

B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.

If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.

LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.

With industry shows and events still on hold for the most part, B2B brands like Nutanix have turned to virtual experiences to engage with prospects.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

New and overlooked social media features for B2B marketers to consider.

How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.

How can you connect with prospects? Here’s three ideas for driving engagement from brands like Eaton, ON24 and Wells Fargo.

Scoring meetings with senior executives requires that you prove to them—well in advance—that you are worthy of their time. Here are some things you can do to increase the chances of winning their attention.

Here's three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.