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Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns
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Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft
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Marketers on Fire: UScellular CMO and SVP Eric Jagher
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BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign
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PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends
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Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion
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Three Key Elements of an Omnichannel Retail Strategy
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Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy
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2023 PRO Awards: Call for Entries
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Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success
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How Marketers Can Harness the Potential of Alt-Commerce Retail
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Key Considerations For Data Privacy Compliance Amid New U.S. Laws
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Irish Distillers’ International Marketing Director on Promoting Jameson Whiskey to Global Audiences
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Visible Connects Generations of Pride in 1970s-Themed Game Show ‘No Straight Answers’
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Creating an Ecommerce Marketing Strategy in Seven Steps
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Corona’s Test-and-Learn Metaverse Strategy for Its Virtual Golf Clubhouse
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Marketing-Friendly Features From Apple That Boost Engagement
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Absolut Marketing VP Matt Foley on Activating in the Metaverse
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How Car Sharing Company Turo Uses Personalization Tools for its App Experience
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Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization
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Three Ways to Drive More ROI From Your Mobile Experience
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CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
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Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce
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Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
Click here to view the 2023 winners!