Topic | Brand Purpose

Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns

September 29, 2023 | by Chief Marketer Staff

How purpose-driven brands can approach a measurement paradigm while establishing industry standards.

Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing

November 11, 2022 | by Kaylee Hultgren

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

Chief Marketer Videos

December 19, 2022 by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

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2023 LIST ANNOUNCED

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A Conversation With OneTrust’s Arshdeep Sood on Creating Personalized Consent-Driven Experiences

The Complete Guide to First-Party Data

Why Consent and Preference Management for Marketers

The Marketer’s Guide to US Privacy

ITA Group White Paper Event ROI

Redefining the Power of Webinars with Measurable Growth Hosted by Chief Marketer

Topic | Brand Purpose

Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns

Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing

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