Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns
How purpose-driven brands can approach a measurement paradigm while establishing industry standards.
Profiles & Campaigns
2023 PRO Awards: Call for Entries
The panel of judges for the 2023 Chief Marketer PRO Awards has been unveiled.
CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
2023 Market Like a Mother Honorees Revealed
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.
2022 PRO Awards Winners Revealed – Announced at Nov. 15 Event
The editorial team at Chief Marketer team has announced the 2022 PRO Awards winners, revealed on Zoom Nov. 15. Congratulations to all!
Event Marketer Releases 2022 IT List Event Agency Roundup
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
Tips for Formulating Social Media Marketing KPIs
Pitfalls and insights on establishing social media KPIs.
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
