Channel | Demand Gen

Are you getting the lead generation and sales engagement you want from your gated content?

Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.

Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress - there’s still hope!

Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.

Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.

On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event?

Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.

Learn the plan behind Marriott's new Global Content Studio.