How Big Data and Marketing Analytics Can Help Sales
Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.
Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.
Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.
Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.
Get the scoop on next month's event and trends in the lead gen space.
Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.
By answering customer questions and sharing educational content supporting your brand’s goals, employees can build connections with prospects.
Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.
No matter what vertical a lead gen marketer is in, they need to stay up to date on the latest federal and state regulations or they could wind up in hot water.
Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.
Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.
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