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Evaluating Advertising Channels in a Post-Ad-ID World: Four Criteria for Marketers
Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.
Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.
Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
he benefits of using video far outweigh the risks when it comes to targeting an audience that increasingly consumes video content online.
Programmatic advertising has changed the game for small and medium websites. What are the best practices to avoid fradulent practices?
Already accessible to advertisers, expanded text ads will become Google’s only form of text ad by early 2017.
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