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Marketers on Fire: Visible CMO on Catering to Singles, Fostering Community and Building Digital Experiences
We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.
We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.
How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.
Read how industry experts are evaluating the conflict through the lens of digital advertising.
Six trends in programmatic that could shape the year ahead.
The platform announced it has added several features to make online shopping easier.
Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.
How Jägermeister Cold Brew's programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.
While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.
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