How Aflac’s March Madness Campaign Leveraged In-House Creative and Channel Diversification
An ad campaign from insurance company Aflac earlier this month illustrated how a recent shift in its marketing plans is taking shape: To conserve the additional media dollars that are required to target consumers in a fragmented digital media space, the brand has moved creative budgets in-house. AdExchanger explores how Aflac now uses its internal content studio to supplement creative and produce campaigns more efficiently.
