Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences

Posted on by Chief Marketer Staff

Following are five ways a martech platform investment can facilitate your brand’s digital transformation, according to an article in Multichannel Merchant, from customer data management to marketing orchestration to AI-powered personalization and experimentation.


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Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


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