Third-party cookies are going away soon, making your consent and preferences strategy more important than ever. Regulations across the world, such as the CPRA and GDPR, also have stipulations particularly around opt-ins, consent and digital marketing. Along with these regulations, personalization is increasingly important to customers when choosing a brand. With all these changes in the industry, how can you make sure that your consent and preferences strategy is building trust with your customer base to share their data, providing a mutual value exchange?
In this eBook, OneTrust reviews prevalent trends and challenges in the industry today, estimates the exact business value of getting this piece of the puzzle right, and presents a case study on how they transformed the consent and preferences engine of a Fortune 500 company. Download this short guide to learn how to build a consent and preferences strategy that delivers on customer expectations while maintaining compliance with global privacy laws, industry trends and best practices.