Channel | Data & Analytics

With apologies to the Who, your new boss ain’t the same as the old boss--at least in the digital world. Who is the new boss? She’s between 25 and 54 years old.

Before you begin to develop a Hispanic online initiative, consider very carefully comparability—how similar your Hispanic online program is to your corresponding general-market program--and maintenance

Accounting for 25% of the population in the United States, Generation Y not only provides a huge current market, but it also provides the possibility of gaining lifelong brand loyalty.

A URL is the most important and direct form of access to a given Website. When looking at the URLs of sites that target the Hispanic online market we find many approaches that can be grouped into four top-level strategies:

To drive traffic to a Hispanic site, you can of course leverage integrated Hispanic marketing, using both online and offline tactics, to create awareness of your Hispanic online program.

Even if you don’t understand Spanish, you probably won’t have much difficulty picking up on recurring themes in the spots you see on Spanish-language TV.

To most effectively communicate with U.S. Hispanics online, it is critical to connect with them through an emotional thread that all Hispanics, regardless of country of origin, can identify with.

On the surface, the issue of language in the Hispanic online market seems quite simple. Most marketers assume that a “Hispanic” online program equates to a “Spanish” online program. What’s more, they often assume that the way to deliver Spanish content is via translation.

Marketing to U.S. Hispanics isn’t some mysterious process that breaks all the rules taught on college campuses around the world for decades. To market to Hispanics, just start with the basic marketing model

It would be an understatement to say that as Millennials (those born between 1977 and 1994) come of age, the rest of population is taken aback.