Topic | Personalization

Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.

Think all Republican presidential candidates are the same? Silverpop's Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.

It

What are the odds that your communication will appear in someone's social news feed at the exact time that they are logged in to see it?

This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

Here are four basics your team should be on top of to make the most of your email expenditures in 2012

Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.