Topic | Sports Marketing

Ways in which sports sponsorships are likely to show up this fall.

How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.

The NFL's partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.

Aon CMO Andy Weitz discusses how a first-year golf tour sponsorship helped spread the message of equal pay for women.

As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.

Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty and how to bring in new customers.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.