Salsify Survey: Sustainability Policies a Key Purchase Driver for Consumers
A recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify indicates the importance of environmental factors when making purchasing decisions. Here are some of the survey’s key findings, according to coverage in Multichannel Merchant, including how a growing number of retailers are committing to sustainability policies and featuring them prominently in their ecommerce sites and marketing materials.
